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Entrepreneurship
Introduction
Overview of Entrepreneurship
Importance of Entrepreneurship
Characteristics of Successful Entrepreneurs
Vocabulary Sheet
Idea Generation
Generating Business Ideas
Generating Business Ideas Cont.
Define Target Market
Evaluating Business Ideas
Evaluating Business Ideas Cont.
Generate a Business Idea (Exercise)
Business Planning
The Business Plan
Components of a Business Plan Part 1
Components of a Business Plan Part 2
Components of a Business Plan Part 3
Creating a Business Plan
Business Planning Tools and Templates
Marketing
Market Research
Market Research Cont.
Where to get Market Research - Bonus Section
Branding and Positioning
Branding and Positioning Cont.
Marketing Strategies
Marketing Strategies Cont.
Create a Marketing Plan (Resource)
Financing
Sources of Funding
Sources of Funding Cont.
Bootstrapping
Pitching to Investors
Structure Your Pitch Deck
Being Bank Ready
Checklist for Being Bank Ready
Financing Quiz
Growth Strategies
Scaling the Business
Building a Team
Building a Team Cont.
Managing Growth Challenges
Managing Growth Challenges Cont.
Conclusion
Review of Key Concepts
Next Steps as an Entrepreneur
Branding and Positioning Cont.
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